Discussion 8 | Marketing homework help

 

Managing the Marketing Strategy Process

With the advent of mobile technology, new avenues have been opened to  marketers to reach their target markets in new ways.  Companies now  operate in two market environments; the marketplace (the traditional face to face engagement) and marketspace (a  face to screen environment).  However, marketers are still challenged  to design and execute strategies that capitalize on the unique customer  value-creation capabilities utilizing technology in the pursuit of a  meaningful marketspace presence.

Pizza Hut and imc: Becoming a Multichannel Marketer

Pizza Hut is the world’s largest pizza chain with more than 10,000  restaurants in 100 countries.  It was also one of the top 35 U.S.  Internet retailers.

This case describes Pizza Hut’s online business initiative that  produces hundreds of millions of dollars in annual revenue.  Specific  emphasis is placed on Pizza Hut’s multichannel marketing approach to  creating a unique customer experience and customer engagement platform.

The video case provides a behind-the-scene look at how a market  leader in the quick serve restaurant industry revolutionized interactive  marketing. 

Sources

Kerin, R. A. & Hartley, S. W. (2017). Marketing. (13th ed.). New York, New York: McGraw-Hill Education.

 

Review the following information to see how Pizza Hut creates a  customer experience in the highly competitive fast food industry:

Background on Pizza Hut:

Visit the company’s website to understand what a hybrid website looks  like.  That is, it includes elements of a transactional website and a  promotional website (PizzaHut.com (Links to an external site.)Links to an external site.).

Based on the information provided, put yourself in the position of a  marketing consultant brought in to the company to critically examine the  company’s interactive website, and then formulate a set of  well-developed and supported recommendations to the company’s senior  leadership team. The recommendation should be logically presented,  well-supported, and thoroughly vetted. 

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Assignment Help has assembled a team of highly skilled writers with diverse experience in the online writing circles. Our aim is to become a one stop shop for all your Academic/ online writing. Check out below our amazing service!

Essays

Essay Writing Services

At Assignment Help, we prioritize on all aspects that creates a good grade such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines. The principal purpose of essay writing is to present the author's evaluation concerning a singular subject about which they have made. Since Professionalism is the mother of every success, try our team of experienced writers in helping you complete your essays and other assignments.

Admissions

Admission Papers

You have been trying to join that prestigious institution you long yearned for, but the hurdle of an admission essay has become a stumbling block. We have your back, with our proven team that has gained invaluable experience over time, your chance of joining that institution is now! Just let us work on that essay.How do you write an admission essay? How do you begin the essay? For answers, try Quality Custom Writers Now!

Editing

Editing and Proofreading

Regardless of whether you're pleased with your composing abilities, it's never an impractical notion to have a second eye go through your work. The best editing services leaves no mistake untouched. We recognize the stuff needed to polish up a writing; as a component of our editing and proofreading, we'll change and refine your write up to guarantee it's amazing, and blunder free. Our group of expert editors will examine your work, giving an impeccable touch of English while ensuring your punctuation and sentence structures are top-notch.

Coursework

Technical papers

We pride ourselves in having a team of clinical writers. The stringent and rigorous vetting process ensures that only the best persons for job. We hire qualified PhD and MA writers only. We equally offer our team of writers bonuses and incentives to motivate their working spirit in terms of delivering original, unique, and informative content. They are our resources drawn from diverse fields. Therefore your technical paper is in the right hands. Every paper is assessed and only the writers with the technical know-how in that field get to work on it.

Coursework

College Essay Writing

If all along you have been looking for a trustworthy college essay service provider that provides superb academic papers at reasonable prices, then be glad that you search has ended with us. We are your best choice! Get high-quality college essay writing from our magnificent team of knowledgeable and dedicated writers right now!

Coursework

Quality Assignment/Homework Help

We give the students premium quality assignments, without alarming them with plagiarism and referencing issues. We ensure that the assignments stick to the rules given by the tutors. We are specific about the deadlines you give us. We assure you that you will get your papers well in advance, knowing that you will review and return it if there are any changes, which should be incorporated.