The purpose of this assignment is for you to propose a sales promotion based on what you know about the product and the target market. For this assignment, read Case 2 that is titled “Marketing Sports Equipment” on page 362 of your textbook. After reading and studying the details of the case, respond to the following questions with thorough explanations and well-supported rationale: 1. Academy Sports + Outdoors offers products that would appeal to a variety of target markets. Identify a minimum of three target market groups using the following denotations: TM1: xxx, TM2: xxx, and TM3: xxx. Remember to think about demographic, behavioral, psychographic, and geographic criteria when defining each target market. 2. For each of the target markets identified in question #1, what two types of consumer sales promotions (discussed in Chapter 12) should Academy Sports + Outdoors offer? Explain. 3. Looking at each target market you proposed in question #1, what are two types of media that might be the most effective in reaching each of the target markets? Which two might not be as effective? Include your rationale. 4. The case states that Academy Sports + Outdoors receives a high volume of requests for sponsorship activities. Based upon the target markets you identified, what sponsors would you recommend that the company partner with? Your response should be a minimum of two, double-spaced pages. Include a title page and references page. References should include your textbook and a minimum of one additional, credible source. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and must be cited per APA guidelines. Information about accessing the grading rubric for this assignment is provided below.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.