Learning Goal: I’m working on a english discussion question and need an explanation and answer to help me learn.
In this discussion, you will explore hotel branding strategies and discuss how independent hotels can compete with established brands.
Based on the readings, why do you think that sometimes hotels choose to use their corporate name as part of their individual brands/concepts and sometimes not? Cite specific industry examples and the reading provided.
How do you think Marriott will integrate the Starwood brands into their overall brand strategy over time? Will Marriott keep them as they are currently, or do you anticipate changes? Support your answer.
Which do you believe will have an easier time building back demand for their hotel rooms due to COVID-19, the large brands or independent hotels? Please cite and defend 2 compelling reasons for your answer.
Length: It is expected that your discussion post will be approximately 750 words in length (approximately 1.5 pages single-spaced, size 12 font). Your responses (2) are expected to be approximately 250 words in length each.
Research: Your discussion post is expected to contain at least 3 cited sources (these may include materials provided in the reading). Each of your responses must reference at least 1 cited source. Please be sure to use in-text citations and give the APA citations for your references at the end of your posts.
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