Entrepreneurship and Small Business (402)

Learning Goal: I’m working on a management project and need an explanation and answer to help me learn.

Developing an E-Commerce Business Plan

The purpose of the assignment is to provide you the experience of creating a unique E-Commerce solution. You are forming an e-Commerce company to take advantage of the opportunities in the e-marketplace and will author a Business Plan for that venture.

Your choice of firm may include any industry, business, or service. Your report can involve the sale of products or services. This report provides extreme latitude for creativity and demonstration of your mastery of course objectives, in addition to relevant topics studied through secondary available source through published reports, journals and magazine’s.

Guidelines: Your Business Plan should follow this basic outline, plus include any content unique to your choice of product or service. Your plan should demonstrate your understanding of concepts of e-commerce covered by course readings, lectures, and peer reviewed journals. Your business plan should discuss all strategies needed for the creation of an e-commerce site.

I. Executive Summary(200 Words)
II. Business Description (300 Words)
a. Products / Services Offered
b. Mission Statement
c. Industry
d. Business Goals and Objectives
e. Business Models – Revenue and Payment Models
III. Marketing (300 Words)
a. Market Analysis / Market Forecast
b. Target Markets
c. Marketing Strategy
IV. Competitor Analysis (300 Words)
a. Competition
b. Strengths and Weaknesses
c. Competitive Advantage
V. Conclusion (300 Words)
VI. References

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