Learning Goal: I’m working on a data analytics writing question and need an explanation and answer to help me learn.
Go back to your three goals and their corresponding metrics that you created in Module 2. By now you should have updated them based on my feedback, if applicable. If you haven’t done so yet, make sure you do to receive full credit for this assignment.
Choose one of your goals and create two posts for an A/B test using graphic design software of your choice or AdParlor. Identify the variable in the post that you want to test (is it the copy, video, image, etc.) and why you think that’s the best variable for that goal.
Create one post for an audience A/B test using graphic design software of your choice or AdParlor. Identify two to three audience variables that you want to test (location, income, gender, etc.) and why you think those are the best variables for that goal.
To complete an A/B test using graphic design software.
In your opinion, when is A/B testing a good idea? When is it a bad idea? (2 Paragrphs)
And please comment on 2 other students’ answers. Thank you!
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