You have been hired as a consultant to help Ford Motor Company return to its glory days, when
either Henry Ford or Alan Mulally ran the company. In doing so, you must produce a short
report to Jim Hackett, Ford’s CEO, that conveys your observations of Ford’s current situation
(situational analysis), and a proposal of strategic actions Ford should take to be the model
automotive company of the 21st century. Thus, your task is to answer the following questions
based solely on the information provided in the case:
1.Perform an analysis of Ford’s external and internal environments. As you do this, please make
sure you organize your response by classifying external trends as opportunities and threats,
and by classifying Ford’s internal environment as strengths and weaknesses. Because of the
length of the report, select the most salient issues in your eyes. In addition, you must include
at least three functional areas/value chain activities in your analysis of Ford’s internal
environment (e.g., operations, marketing, and finance), and you must include issues regarding
Ford’s financial situation.
2.Based on the external challenges (threats), positive external trends (opportunities), Ford’s
limitations (weaknesses), and Ford’s strong suits (strengths) identified in point #1, provide 4
strategic suggestions for Ford’s executives to implement. In other words, combine opportunities/threatsyou identified, with Ford’s strengths/weaknesses in order to make suggestionson what decisions CEO Hackett needs to make. In your response, make sure you include both strategic actions related to business level strategy (how to compete) and corporate -level strategy (where to compete). Provide strong rationale for your choices.
Expectations
The analysis of the case should reflect both your understanding of the material covered in the
text as well as other insights you have gained from other functional area courses. You are
encouraged to approach the case with an integrated multi–functional perspective of the
organization and to explicate recommendations clearly and concisely in writing. There are
multiple possible answers to the questions provided. Use the critical thinking and problem
solving skills you have developed through your university career.
Individual case analysis write–ups should be well thought out and not trivial. Answers should
stick to the facts in the case and analysis. Provide strong reasoning and evidence from the case.
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